I remember the first time my child decided to choose their own outfit. They were three years old and absolutely insistent on wearing a mismatched combination of rain boots, a glittery tutu, and a dinosaur T-shirt. I could have said no, I could have redirected—but something in me told me to let it go. To let them go. After all, I had purchased those pieces (at their insistence).
That moment stayed with me, sparking something bigger. I began to notice how hard it was to find clothes that both my kids and I loved. Sure, there were fun pieces here and there, but nothing that combined vibrant, funky prints with the practicality parents need. Wide-leg checkered pants, oversized tees with playful patterns, rainbow joggers—I envisioned a wardrobe that could make mornings easier and days brighter. So, I started my own clothing business to fill that gap.
Now, years later, I realize that first mismatched outfit was about so much more than clothes. It was about identity. Confidence. Freedom. And yes, about me learning to loosen my grip on the little things that don’t matter in the grand scheme of things.
We all know the struggles: the morning debates, the “I don’t want to wear that” stand-offs, the endless cycles of trying to find something kids will not only tolerate but actually *enjoy* wearing. Somewhere along the way, I realised the solution wasn’t in me picking out the perfect wardrobe—it was in them choosing it.
So, we started creating a wardrobe together, one piece at a time. The goal? Fun, funky staples that my kids actually wanted to wear—clothes that made them smile when they put them on. Clothes that felt as bold and unique as they were.
And you know what? It changed everything.
When kids love their clothes, mornings are easier. The power struggles fade. They don’t just get dressed—they step into their day feeling empowered, self-assured, and seen.
We leaned into pieces that were not only fun but comfortable. Bold prints, soft fabrics, and items that moved with them through playground adventures, family dinners, and everything in between. And as a bonus? When most of our clothing became unisex staples, passing things down to the next sibling felt like a gift rather than an afterthought. Those wide-leg pants or oversized butter-printed tees? They were treasures waiting to be loved all over again by someone new.
Yes, sometimes their choices make me pause. Yes, there are days when I wonder if the world is ready for this particular mix of stripes, fun prints and pink and socks. But then I think: This is them. Their personality. Their spark.
These little wardrobe rebellions remind me of something big: Kids don’t just dress to fit in—they dress to show who they are. And when we let them do that, we send a message that’s just as loud and clear as their outfit choices: You are enough. Just as you are.
So here we are, creating closets full of clothes we both love. Me, because they’re practical, long-lasting, and endlessly swappable between siblings. Them, because they’re fun, bold, and uniquely theirs.
Every now and then, as I watch them pick out an outfit, I sip my coffee and smile, knowing we’ve saved ourselves yet another morning battle. Because what I see isn’t just a kid choosing clothes—it’s a kid choosing joy, independence, and self-expression.
And isn’t that what we all want for them?
Heart forward, wide stripe pants and fun print oversized tees.